ATP - short for All Tomorrow's Parties - was founded in 2010 by old friends Jonas Clason and Maj-La Pizzelli. They first met in the late 80’s at legendary Swedish fashion brand and retail stores Gul & Blå, each recognizing in the other a passion for style rather than fashion. They went their separate ways, spending the next two decades learning the business and honing their talents before finally bumping into each other at exactly the right time, in exactly the right place: The small town of Otranto, Italy where Maj-La and Jonas spent a leisurely month with families and friends, a few years ago. Walking through town they found a small studio making sandals. Everyone got a pair and wore little else for the rest of the summer. And that’s what sparked the idea of ATP ATELIER.