Founded in 1999, Ksubi is undeniably one of the most coveted Australian fashion labels in the world. Having built a significant presence and cult following globally, the brand has been seen on every A-list celebrity with attitude, from A$AP Rocky to Kylie Jenner, Ruby Rose and The Internet. Shedding its adolescent image to become an established label with a distinct identity, Ksubi has evolved into one of the most respected Australian fashion brands of today. Renowned for its signature denim and deliberate unfussy style, the irreverent brand remains uninfluenced by consumer trends and chooses instead to set its own agenda. Ksubi jeans are the foundation of each collection, while progressive shapes and fabrications featuring raw finishes complete the signature Ksubi aesthetic.