WHAT THEY WERE THINKING: AVELON

3CRtIA-VPgtuXUSqw1yY4I0PmlWhtKIPKi3ncFEPKj8,1xTaG2mg1tzNwFr45w7_hfCFG6CaRj68RtOLwJLLE0E

In addition to taking a look inside the Avelon studio in our interview with designer Erik Frenken, we’re now featuring the brand in our first edition of What They Were Thinking, a look at the evolution of a collection from sketches, fabric swatches, and overall inspiration to the final product. Check out these exclusive sketches from Avelon’s FW13 collection, and their real-life counterparts available now in OAK stores.

Shop Avelon Women at OAK. Shop Avelon Men at OAK.

3CRtIA-VPgtuXUSqw1yY4I0PmlWhtKIPKi3ncFEPKj8,1xTaG2mg1tzNwFr45w7_hfCFG6CaRj68RtOLwJLLE0E

10.09.13.mensecomm5302Avelon Essay sweater.

gGrFoCRV3ELSUzteC9O2eor8BSCjXB3JLTeHHhJNM7w,5dS6Uakfz0A4Gqq5t6ccd-qFcdxN-bpPdjTz35y_Tv0

10.14.13.womensecomm6130Avelon Lucid dress.

uo3_HzD1oymHbPdpCtt5wgSoi2PpM52EUWLvZYTmkPI,0_ivJEVfdC2k2aADyoDO9dLfMKnxzB-6_JbLdCnvgyU

10.09.13.mensecomm4781Avelon Purpose sweatpant.

H_7lIKKfBjqNXx6lIcqVMcZJbA52ADvUkke4OYajA8o,kvv-wZ2RfsI8Kq-JrdworQNpnZDJwTmrJttfjeci9Dw

10.14.13.womensecomm6375Avelon Neon paint jean.

Tags:

INTERVIEW: ERIK FRENKEN OF AVELON

OAK FALL ANTHEM: SHIGETO “OLIVIA”