smells like a party: six scents launch party

last night at the New Museum on the Bowery, mere blocks from our Bond street outpost, was the launch of the ultra limited edition fragrance campaign Six Scents. The collaboration with Seven New York and 6 featured designers- Alexander Herchcovitch, Bernhard Willhelm, Cosmic Wonder, Gareth Pugh, Jeremy Scott and Preen and their perfumers will be available at Oak in the weeks to come . Profits will got towards awareness and funding for the Designers Against AIDS’ International AIDS Awareness Center set to open in December in Antwerp, Belgium. There are 2,000 bottles of each scent and each costs $85.

but I digress. Gareth Pugh hosted the evening in style while the Misshapes played on. we mingled with some stars of the fashionable set like Philip Crangi, Andrew Harmon, Victoria Bartlett and Gabi of ThreeAsFour (not to mention the slew of stylist).

new arrivals: bernhard willhelm, hood by air

oak launches a store wide 30% outerwear sale