MIXED MEDIUM: SNCL’S INSTAGRAM ART

snclblog

Aside from the amazing fits, fabrics and branding behind SNCL (Smile Now Cry Later), we love the East London-based menswear line for the role artists play in their collections. Each season is influenced by a different artist, and for SS14 SNCL found inspiration in the work of Jasper Johns. SNCL creative director Reilly is also an artist in his own right, and crafts impressive Instagram tiles for both SNCL and himself. Using the three-in-a-row Instagram format, Reilly takes images that are interesting and beautiful by themselves, and transforms them into digital murals that fit together like puzzles for the modern age.

Shop SNCL at OAK.

Clockwise from upper left: Photos 1-2: @snclbrand on Instagram, Photos 3-5: SNCL creative director @hey_reilly on Instagram, Photos 6-9: from Reilly’s exhibition at PMQ Show in Hong Kong.

Tags:

RECAP: OAK TOKYO GRAND OPENING

WHAT YOU HEARD: DONKEY OAK NYC STORE MIX