INTRODUCING: GENERAL IDEA

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We gave you a look at the General Idea SS14 runway show as a part of our NYFW coverage, now be the first to take home the amazing FW13 collection from the Korean designer. Featuring extended hems, exaggerated sleeves, fabric blocking and just the right amount of branding, General Idea is a fresh take on menswear, and one of our favorite new additions for fall.

Shop General Idea at OAK.

09-17-13 mens ecomm4895General Idea sheepskin leather jacket.

09-17-13 mens ecomm5257General Idea cotton poly pullover.

09-17-13 mens ecomm5104General Idea zip up sweatshirt.

09-17-13 mens ecomm5276-2General Idea nylon poly pullover.

09-17-13 mens ecomm4970General Idea long shirt.

09-17-13 mens ecomm5413-2General Idea poly poly pullover.

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