first person: band of outsider's scott sternberg

the business of fashion has a great interview with scott sternberg of band of outsiders about what it takes to get started in the fashion industry- viewable here. check an excerpt below:

“It was very clear that I was much more of an entrepreneur than someone who services clients,” Sternberg says now of his time as a Hollywood agent. “I was thinking, what would be a company be if I started it—is it a product or a service? Just sort of soul-searching in my late twenties to see what I wanted to do with my life. I was working with a few entrepreneurs, one of whom started J. Crew, and she encouraged me to consider [fashion] as something to do because the way I approach the creative process is similar to the way a clothing designer would. In a short period of time it became clear that the apparel business is incredibly entrepreneurial—the barriers to entry are really low, probably even more so now. All these stores and magazines are desperate for new, great things. If you have something honest and interesting and personal and cool and relevant and well-made, you can at least get started.”

The first step, Sternberg says, was honing the vision. “It was about being specific. I had such limited resources and such limited knowledge of how to make clothes. So I made what felt right and felt like something I would want—which were shirts and ties at the time—that I could make at the level that I would find that the price and the product would align. It’s a wonderful industry for an entrepreneur who is creative and can make things.”


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