fashionista gets the inside scoop



at the capsule women’s tradeshow earlier this week lauren sherman from fashionista had a chat with our buyers about the fashion business – here’s an excerpt:

Head buyer Kimberly Christenson and co-owner Louis Terline told me that they do indeed discover new designers at trade shows. It’s not, as I had assumed, always through word of mouth or fashion week buzz. “We do attend fashion week in New York, Paris–and this year, Korea–because we like to see how the designers put their clothes into the context of a runway,” said Christenson. “But we do a lot of scouting at trade shows.”


In terms of new designers the team is excited about for fall, it’s Rodger, a New York-based unisex label that skews avant-garde, something Oak’s customer loves. They’re also looking forward to further promoting the store’s three in-house labels: Oak, which does high-end basics; Oak Black Label; which focuses on more directional designs; and a.ok, a diffusion line available on the bottom level of its Bond Street flagship. a.ok offers cheap-yet-cool basics; the bottom level also carries lower-priced but still well-designed labels like Blank Jeans.


When it comes to trends, Terline says he’s loving more blouson pants for autumn. But the real story is the long skirt. “Extreme proportions have been so important for the last couple of seasons,” says Terline. “The long skirt is certainly an extension of that.”


full story here


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