chronicles of never talk to dazed

dazed digital just did an interesting little interview with gareth moody, designer of one of oak’s most coveted brands, chronicles of never:

dazed digital: what has brought you to where you are now and what have you learnt along the way?
gareth moody: well if i knew the answer to that, perhaps i’d be closer to understanding the meaning of life. i like to think we control a certain aspect of our lives, so in saying that i suppose my day to day actions have landed me where i am today, the rest is up to the universe. thankfully i have learnt how to in one small way or another, dodge the system. take that as you will.

dd: previously one of the founding members of ksubi, what made you want to go it alone?
gm: yes, many things, its not a one sentence answer, and i don’t want to rant about this subject, but for the most part it no longer felt right to me on a personal level, nor a creative one. one of the lessons i learnt from this experience is that i am more comfortable acting on my own behalf, perhaps i am not a team player.

dd: explain the meaning behind the name of your label: chronicles of never.
gareth moody: there is no one fixed meaning. it’s loosely based upon time and space, life and death, male and female, and the concept of a never land.

dd: describe the aesthetic of your label.
gm: whimsical, fanciful, old world meets the new.

dd: who or what inspires you whilst designing?
gm: an image of yesteryear.

dd: explain the androgynous and pagan influences within your collections.
gm: it’s an element of escapism, i’ve created this feel within the label to provide myself and hopefully the consumer with some breathing space from the modern world, personally, at times i find the modern system a little suffocating. the androgynous element compliments the label and its aesthetic, the silhouettes work on male or female i didn’t see a reason to limit it to men.

dd: what’s next for you? what can we expect from you for next season?
gm: the up and coming season for the northern hemisphere is ‘ØDE TØ THE Ø’. the collection is a little more refined, more leather more tailoring, more long flowing knits and a large collection of footwear.

chronicles of never is stocked world wide, and at

what to expect when you're expecting: ld tuttle women's fall

more rip mj