Last Friday night, End of Century turned on it’s lights, let the video cameras roll, and started pouring wine like it was beer. It felt like we are all the display —  like we were all the television.

The event was the fitting official opening for new works by Lauren Luloff.  Titled Ocean Wind and Still Life, Luloff treats the canvas as a part of her media and uses everything she has in her art; from traditional oil paints to butterfly wings and bedsheets.  For us, the effect is a seeping nostalgia, ‘a metaphor for the passing and preserving of time.’  The entrapped butterflies mirror our own feelings of being stuck and free all at once.  Meanwhile, the drama is found in the in-between: in our own states of memory.

Open Ocean performed and even the paintings on the walls were jam dancing to their acid-washed tulip music. Amidst a chat stew mixture of the fashion minimal, the working artist underground, the stringy bebop kids in leather jackets- all clinging to cups of wine like sweet gifts from the thank-God-its-Friday gods- one begins to realize that this is the sort of thing everyone must have really needed. EOC Co-owner Chantal Chadwick mixes a damn strong cocktail and can turn even the most miserable work-week weary kitten into a kiki party iced-tea princess.

End of Century’s new space at 237 Eldridge street has allowed them to increase the number of designers and artists they support and showcase the collections and works with a more professional, curatorial bent.  Here, the three hard working women behind End of Century- Chantal Chadwick, Lara Hodulick, and Claudia Martinez- sat down to tell me about it.

What’s going to be different about End Of Century in its new space?

CC: We have implemented a physical boundary between the gallery and the retail space, and brought on our friend Claudia Martinez Reardon as gallery director.

LH: We brought on a new partner and Gallery Director, Claudia Reardon-Martinez, and we divided the space into half gallery half retail. I believe with this change, both aspects will stand out on its own stronger than before, yet there will still feel a connection between both.

What was the major best part of the opening party?

LH: Open ocean performing! And seeing all of our friends, designers, artists, come together to celebrate Lauren Luloffs works and the reopening of E.O.C. We love you all.

CC: Open Ocean playing, and seeing every face I was hoping to see and more.


What artists do you love?

CC: I’m not one for choosing favorites, but I recently saw “Goner”, by video artist Aida Ruilova and it really resonated with me. It is on view at Salon 94 on Bowery until October 23rd… go.

LH: Clyfford Still, Wassily Kandinsky, Birgit Skiold to name a few from the past. Landon Metz for the present..he is always laughing, I like that.

CM: I’m in love with Lauren Luloff’s works, but as far as the old guys go I would have to say the German Romanticists – Casper David Friedrich in particular.  I’m drawn to the emotionally charged and dreary landscape that’s punctuated by a sense of humor or degree of satire

New things that you’re most excited to carry?

CC: Sunghee Bang’s entire fall collection, but particularly the knitwear, for personal reasons really. I plan to hibernate in it till April. See ya!

LH: A designer named Jenny Lai that goes under the label Not. Her pieces are literally works of art, yet wearable. I’m really excited about everything in the space!

CM: Nettie Kent’s gold necklace, I wore it today and felt like an egyptian princess.

Your favorite thing about your new location?

LH: The block feels progressive in a design/artisan way, which is refreshing. Two fantastic restaurants just opened beside us, Family Recipe and Zoë—highly recommend

What do you look forward to in the fall?

CC: I’m missing summer already. Dreaming of an EOC winter outpost in LA…

LH: Thanksgiving dinner, Emmy Park knit scarfs, venturing upstate, and ultimately change.

CM: Spiked apple cider

You guys have a project on Kickstarter.  Why should strangers support your cause?

CM: We’re really into the idea of creating this sort of community of designers and artists who create objects that aren’t mass produced but loved individually.  We want to be able to keep doing that.

CC: Because ultimately our purpose is to showcase and support emerging designers, artists, and other creatives, and making a real profit has always been secondary. We just wanna get by with some help from our friends. Oh, and we throw an absurd amount of parties. Stupid, really.

LH: We are still a very young start-up company and we hope with what we can do at E.O.C. we can continue to contribute and inspire the community.

Why do you love art?

CC: I crave the experience of relating to something outside of myself.

CM: Honestly I don’t know, at first it was because I was at Sarah Lawrence, a crap writer mostly and didn’t know what else to study.  Then I realized that memorization, facts, visual recollection – all resounded strongly with me.  Sometimes you’re bad at things for a reason, I think.

LH: I think it is a mesh from my childhood and surroundings. My father is a musician and my mother is a wood crafter and an artist of her own sort. I grew up upstate in a creative, freeing environment. Moving to New York gave me much more insight into the art world and I have been fortunate to be exposed to so many great artists here.

What’s the greatest thing you’ve learned so far throughout the whole experience of running your space?

CC: To reference a show we did in the old space with artist Landon Metz: Push, Push, (Push)

LH: Learning how to use fear and perseverance as a tool to create something exceptional. Also, my whole experience behind E.O.C. has been possible because of the people I get to work with.Every time I meet an artist or creative we are collaborating with I remember why I am doing this.

CM: Baby-steps!

Why do you love fashion?

LH: I studied the greats such as Issey Miyake, Vivienne Westwood, and Norma Kamali by my mentor and creative, Billie Madley. I initially fell in love with fashion by learning the history. Now that I work with amazing designers such as Samantha Pleet, Titania Inglis, and Jenny Lai (to name a few) I find the design process fascinating and I hope one day for E.O.C. to collaborate with a designer and create our own collection.

CM: Mostly because I love to dress up, not much has changed since age 3.

CC: It’s purely aesthetic.

These ladies are chock full of brilliant collaborative ideas and have a really heavy fall line up including new exhibitions, film screenings, conceptual dinner parties, musical performances, and fashion presentations- to prove it. They have a Kickstarter to help with some of the costs of these events, and would be incredibly grateful of your support.  (The Kickstarter page also features a preview to a film Spencer Dennis made just for the reopening.)

Support them and their ability to create you a brave new world for hangouts in a little gallery box.  At least donate enough to be able to score invitations to all their parties this Fall. See you there.

End of Century is located at 237 Eldridge Street between Stanton and Houston in New York City’s Lower East Side.

You can also visit these flower fairies at

Text by Megan Marie Dodge.  Photographs by Laurel Lange.

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