BEIRA: CONTINUITY, SHAPE + TIME


By Ivan Padilla
Photographs courtesy of Beira

We asked Livia Campos, designer of BEIRA to summarize the essence of her fashion label in three words — BEIRA is a unisex clothing brand from Brazil that has dissociated from traditional fashion seasons and instead each new piece is a part of the first collection continuance. Their priority is to offer their users an opportunity to see clothes from inside out and to empower them to give different meanings to the clothing. Beira’s intention is to tell a story with a unique language and value time through a continuous creative process. We spoke with Beira about inspiration, advice and curated an OAK x Beira playlist below.

Shop BEIRA at Oak

Ivan Padilla: Three words to describe BEIRA:
LIVIA CAMPOS: Continuity, shape and time.

IP: Where does the name BEIRA come from?
LC: The brand name came before the clothes. Looking for personal drawings white on white I noticed what attracted my attention was the moment when one color ended and the other began. It is this moment of transition that I want to work with. Beira means border.

IP: What would you cite as the inspirations behind Beira? What inspires your brand?
LC: Personal investigations linked to the functionalities of the pieces to develop clothes that talk about volume and construction while being discreet.

IP: What are some challenges you face as a designer in Brazil?
LC: We have little variety of raw material, few multibrands and, in short, few competitions and investors. In this sense, it is difficult to get partnerships to draw a national trajectory.

IP: Top 3 accounts you like to follow on Instagram?
LC: @sculpting_in_time, @deverany, @dames_a_la_mode.

IP: If you were stranded on a deserted island and could only bring one music album with you, what would it be?
LC: Andy Stott – Too Many Voices.

IP: Any advice for young creatives questioning whether or not they should pursue their own fashion label?
LC: Build a united team to share the memories and to keep strong.

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